Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. consequences for global marketing and advertising /

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Bibliographic Details
Main Author: Mooij, Marieke K. de, 1943-
Format: Book
Language:English
Published: London : SAGE, 2003.
Subjects:
Consumer behavior > Cross-cultural studies
Consumers > Psychology
Marketing
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Description
Physical Description:368 p. (pbk).
Bibliography:Includes bibliographical references and index
ISBN:0761926690
0761926682

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