Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. creating customer-unique value through mass customization /

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Bibliographic Details
Other Authors: Gilmore, James H., 1959-, Pine, B. Joseph
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School, 2000.
Series:The Harvard business review book series
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.5/MAR
Copy [040290480X] Available