Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. creating customer-unique value through mass customization /
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School,
2000.
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| Series: | The Harvard business review book series
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| Item Description: | This collection of Harvard Business Review articles focuses on the myriad ways successful companies mass customise their products to build businesses. |
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| ISBN: | 1578512387 |