The customer centric enterprise : advances in mass customization and personalizaton / Mitchell M. Tseng, Frank T. Piller, editors. advances in mass customization and personalizaton /
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Berlin ; New York :
Springer,
c2003.
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| 245 | 0 | 4 | |a The customer centric enterprise : |b advances in mass customization and personalizaton / |c Mitchell M. Tseng, Frank T. Piller, editors. |
| 260 | |a Berlin ; |a New York : |b Springer, |c c2003. | ||
| 300 | |a xii, 535 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references | ||
| 650 | 0 | 0 | |a Flexible manufacturing systems |
| 650 | 0 | 0 | |a Product management |
| 650 | 0 | 0 | |a Marketing |x Management |
| 650 | 0 | 0 | |a Customer relations |
| 650 | 0 | 0 | |a Relationship marketing |
| 700 | 1 | |a Tseng, Mitchell M., |d 1947- | |
| 700 | 1 | |a Piller, Frank T., |d 1969- | |
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