The customer centric enterprise : advances in mass customization and personalizaton / Mitchell M. Tseng, Frank T. Piller, editors.

The customer centric enterprise : advances in mass customization and personalizaton / Mitchell M. Tseng, Frank T. Piller, editors. advances in mass customization and personalizaton /

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Bibliographic Details
Other Authors: Tseng, Mitchell M., 1947-, Piller, Frank T., 1969-
Format: Book
Language:English
Published: Berlin ; New York : Springer, c2003.
Subjects:
Flexible manufacturing systems
Product management
Marketing > Management
Customer relations
Relationship marketing
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Description
Physical Description:xii, 535 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references
ISBN:3540024921

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