APA Edition Citation

Tseng, M. M., & Piller, F. T. (2003). The customer centric enterprise : advances in mass customization and personalizaton / Mitchell M. Tseng, Frank T. Piller, editors: Advances in mass customization and personalizaton. Springer.

Chicago Edition Citation

Tseng, Mitchell M., and Frank T. Piller. The Customer Centric Enterprise : Advances in Mass Customization and Personalizaton / Mitchell M. Tseng, Frank T. Piller, Editors: Advances in Mass Customization and Personalizaton. Berlin ; New York: Springer, 2003.

MLA Edition Citation

Tseng, Mitchell M., and Frank T. Piller. The Customer Centric Enterprise : Advances in Mass Customization and Personalizaton / Mitchell M. Tseng, Frank T. Piller, Editors: Advances in Mass Customization and Personalizaton. Springer, 2003.