Sport and corporate nationalisms / edited by Michael L. Silk, David L. Andrews and C.L. Cole.
This is an analysis of the growing evolution of marketing strategies in the world of sport. It looks at the relationship between sport and transnational corporate capitalism and the effect this has on national cultural identities.
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| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Berg,
2004.
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| Series: | Sport, commerce and culture
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| Subjects: | |
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| 245 | 0 | 0 | |a Sport and corporate nationalisms / |c edited by Michael L. Silk, David L. Andrews and C.L. Cole. |
| 260 | |a Oxford : |b Berg, |c 2004. | ||
| 300 | |a 256 p. : |b ill. ; |c 24 cm. | ||
| 358 | |b 20040715 |c NP | ||
| 490 | 0 | |a Sport, commerce and culture | |
| 504 | |a Includes bibliography and index | ||
| 520 | |a This is an analysis of the growing evolution of marketing strategies in the world of sport. It looks at the relationship between sport and transnational corporate capitalism and the effect this has on national cultural identities. | ||
| 650 | 0 | 0 | |a Nationalism and sports |
| 650 | 0 | 0 | |a Sports sponsorship |
| 650 | 0 | 0 | |a International business enterprises |x Public relations |
| 700 | 1 | |a Silk, Michael L. | |
| 700 | 1 | |a Andrews, David L., |d 1962- | |
| 700 | 1 | |a Cole, C. L. | |
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