Sport and corporate nationalisms / edited by Michael L. Silk, David L. Andrews and C.L. Cole.
This is an analysis of the growing evolution of marketing strategies in the world of sport. It looks at the relationship between sport and transnational corporate capitalism and the effect this has on national cultural identities.
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Other Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Oxford :
Berg,
2004.
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Series: | Sport, commerce and culture
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Subjects: | |
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Summary: | This is an analysis of the growing evolution of marketing strategies in the world of sport. It looks at the relationship between sport and transnational corporate capitalism and the effect this has on national cultural identities. |
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Physical Description: | 256 p. : ill. ; 24 cm. |
Bibliography: | Includes bibliography and index |
ISBN: | 1859737994 1859737943 |