Sport and corporate nationalisms / edited by Michael L. Silk, David L. Andrews and C.L. Cole.

This is an analysis of the growing evolution of marketing strategies in the world of sport. It looks at the relationship between sport and transnational corporate capitalism and the effect this has on national cultural identities.

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Bibliographic Details
Other Authors: Silk, Michael L., Andrews, David L., 1962-, Cole, C. L.
Format: Book
Published: Oxford : Berg, 2004.
Series:Sport, commerce and culture
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Pilkington Library - Pilkington Main Collection

Call Number: 301.57/SPO
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