Advertising works 12 : proving the effectiveness of marketing communications : / edited and introduced by Marco Rimini. proving the effectiveness of marketing communications : /
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Corporate Authors: | World Advertising Research Center, Institute of Practitioners in Advertising |
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Other Authors: | Rimini, Marco |
Format: | Book |
Language: | English |
Published: |
Henley-on-Thames :
World Advertising Research Center,
2003.
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