Advertising works 12 : proving the effectiveness of marketing communications : / edited and introduced by Marco Rimini.

Advertising works 12 : proving the effectiveness of marketing communications : / edited and introduced by Marco Rimini. proving the effectiveness of marketing communications : /

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Bibliographic Details
Corporate Authors: World Advertising Research Center, Institute of Practitioners in Advertising
Other Authors: Rimini, Marco
Format: Book
Language:English
Published: Henley-on-Thames : World Advertising Research Center, 2003.
Subjects:
Advertising > Awards > Great Britain > Case studies
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Pilkington Library - Pilkington Main Collection

Shelfmark: 659.111/ADV
Copy [0402853733] Available

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