Advertising works 12 : proving the effectiveness of marketing communications : / edited and introduced by Marco Rimini. proving the effectiveness of marketing communications : /
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Corporate Authors: | , |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Henley-on-Thames :
World Advertising Research Center,
2003.
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Subjects: | |
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Item Description: | Published in association with the IPA |
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Physical Description: | xxii, 666 p. : ill., facsims., ports. (hbk) ; 26 cm. |
Bibliography: | Includes index |
ISBN: | 1841161268 |