Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. an applied approach /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Financial Times Prentice Hall,
2003.
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| Edition: | 2nd European ed. |
| Subjects: | |
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| 100 | 1 | |a Malhotra, Naresh K. | |
| 245 | 1 | 0 | |a Marketing research : |b an applied approach / |c Naresh K. Malhotra, David F. Birks. |
| 250 | |a 2nd European ed. | ||
| 260 | |a Harlow : |b Financial Times Prentice Hall, |c 2003. | ||
| 300 | |a xxi, 786 p. : |b ill., ports. (pbk) ; |c 27 cm. | ||
| 500 | |a Previous ed.: 2000 | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Marketing research |
| 700 | 1 | |a Birks, David F. | |
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