Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. an applied approach /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Harlow :
Financial Times Prentice Hall,
2003.
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Edition: | 2nd European ed. |
Subjects: | |
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Item Description: | Previous ed.: 2000 |
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Physical Description: | xxi, 786 p. : ill., ports. (pbk) ; 27 cm. |
Bibliography: | Includes bibliographical references and index |
ISBN: | 0273657445 |