The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar, David G. Mick and Cynthia Huffman.

The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar, David G. Mick and Cynthia Huffman. contemporary perspectives on consumer motives, goals and desires /

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Bibliographic Details
Other Authors: Ratneshwar, S., Mick, David G., Huffman, Cynthia
Format: Book
Language:English
Published: London : Routledge, 2000.
Series:Routledge studies in interpretive market researching
Subjects:
Consumer behavior
Consumers > Research
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Description
Physical Description:352p. : ill. (hbk) ; 24 cm.
Bibliography:Bibliography
Includes index
ISBN:0415220955

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