Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Laurence McCarthy.

Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Laurence McCarthy.

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Bibliographic Details
Main Author: Irwin, Richard L, 1957-
Other Authors: Sutton, William Anthony, 1951-, McCarthy, Laurence, 1954-
Format: Book
Language:English
Published: Champaign, IL : Human Kinetics, 2002.
Subjects:
Sports > Public relations
Sports > Marketing
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