Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.

Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. innovation from product planning to program approval /

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Bibliographic Details
Main Author: Cagan, Jonathan, 1961-
Other Authors: Vogel, Craig M.
Format: Book
Language:English
Published: Upper Saddle River, NJ : Prentice Hall, 2001.
Subjects:
New products
Production planning
Product management
Marketing research
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