Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

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Bibliographic Details
Main Author: Daymon, Christine
Other Authors: Holloway, Immy
Format: Book
Published: London : Routledge, 2002.
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Pilkington Library - Pilkington Main Collection

Call Number: 659.2/DAY
Copy [0402466411] Available