Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon. how to create the self-confident organisation to live the brand /

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Bibliographic Details
Main Author: Pringle, Hamish
Other Authors: Gordon, William
Format: Book
Language:English
Published: Chichester : Wiley, c2001
Subjects:
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100 1 |a Pringle, Hamish 
245 0 0 |a Brand manners :  |b how to create the self-confident organisation to live the brand /  |c Hamish Pringle and William Gordon. 
260 |a Chichester :  |b Wiley,  |c c2001 
300 |a xiv, 314 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Brand name products 
650 0 0 |a Marketing 
700 1 |a Gordon, William 
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