Pringle, H., & Gordon, W. (2001). Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon: How to create the self-confident organisation to live the brand. Wiley.
Chicago Edition CitationPringle, Hamish, and William Gordon. Brand Manners : How to Create the Self-confident Organisation to Live the Brand / Hamish Pringle and William Gordon: How to Create the Self-confident Organisation to Live the Brand. Chichester: Wiley, 2001.
MLA Edition CitationPringle, Hamish, and William Gordon. Brand Manners : How to Create the Self-confident Organisation to Live the Brand / Hamish Pringle and William Gordon: How to Create the Self-confident Organisation to Live the Brand. Wiley, 2001.