Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. the strategic management of brands, identity, and image /
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Main Author: | Schmitt, Bernd |
---|---|
Other Authors: | Simonson, Alex, Peters, Thomas J. |
Format: | Book |
Language: | English |
Published: |
New York :
Free Press,
c1997.
|
Subjects: | |
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