Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. the strategic management of brands, identity, and image /

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Bibliographic Details
Main Author: Schmitt, Bernd
Other Authors: Simonson, Alex, Peters, Thomas J.
Format: Book
Language:English
Published: New York : Free Press, c1997.
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Description
Physical Description:xv,345p : ill, facsims (hbk) ; 25cm.
Bibliography:Includes bibliographical references (p321-330) and index
ISBN:0684826550