APA Edition Citation

Schmitt, B., Simonson, A., & Peters, T. J. (1997). Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters: The strategic management of brands, identity, and image. Free Press.

Chicago Edition Citation

Schmitt, Bernd, Alex Simonson, and Thomas J. Peters. Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image / Bernd Schmitt, Alex Simonson ; Foreword by Tom Peters: The Strategic Management of Brands, Identity, and Image. New York: Free Press, 1997.

MLA Edition Citation

Schmitt, Bernd, et al. Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image / Bernd Schmitt, Alex Simonson ; Foreword by Tom Peters: The Strategic Management of Brands, Identity, and Image. Free Press, 1997.