Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.

Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle. marketing strategies for corporate growth and shareholder value /

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Bibliographic Details
Main Author: Doyle, P. (Peter), 1943-
Format: Book
Language:English
Published: Chichester : Wiley, 2000
Subjects:
Marketing > Management
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