APA Edition Citation

Johansson, J. K. (2000). Global marketing : foreign entry, local marketing & global management / Johny K. Johansson: Foreign entry, local marketing & global management (2nd ed.). Irwin/McGraw-Hill.

Chicago Edition Citation

Johansson, Johny K. Global Marketing : Foreign Entry, Local Marketing & Global Management / Johny K. Johansson: Foreign Entry, Local Marketing & Global Management. 2nd ed. Boston: Irwin/McGraw-Hill, 2000.

MLA Edition Citation

Johansson, Johny K. Global Marketing : Foreign Entry, Local Marketing & Global Management / Johny K. Johansson: Foreign Entry, Local Marketing & Global Management. 2nd ed. Irwin/McGraw-Hill, 2000.