The Expressive organization : linking identity, reputation, and the corporate brand. linking identity, reputation, and the corporate brand.

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Bibliographic Details
Other Authors:	Schultz, Majken, Hatch, Mary Jo, Holten Larsen, Mogens
Format:	Book
Language:	English
Published:	Oxford : Oxford University Press, 2000.
Subjects:	Brand name products > Marketing Corporations > Public relations Corporate image Business communication
Tags:	Add Tag expression 1 graphic 1

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