The Expressive organization : linking identity, reputation, and the corporate brand. linking identity, reputation, and the corporate brand.

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Bibliographic Details
Other Authors: Schultz, Majken, Hatch, Mary Jo, Holten Larsen, Mogens
Format: Book
Language:English
Published: Oxford : Oxford University Press, 2000.
Subjects:
Brand name products > Marketing
Corporations > Public relations
Corporate image
Business communication
Tags: Add Tag
expression 1
graphic 1

Pilkington Library

Availability details from Pilkington Library
Shelfmark: 659.285/EXP
Copy number Shelving location Availability
Copy [0402382757] Pilkington Main Collection Available

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