The Expressive organization : linking identity, reputation, and the corporate brand. linking identity, reputation, and the corporate brand.

Saved in:
Bibliographic Details
Other Authors: Schultz, Majken, Hatch, Mary Jo, Holten Larsen, Mogens
Format: Book
Language:English
Published: Oxford : Oxford University Press, 2000.
Subjects:
Brand name products > Marketing
Corporations > Public relations
Corporate image
Business communication
Tags: Add Tag
expression 1
graphic 1

MARC

LEADER 00000nxm a2200000zn 4500
001 000904451
005 20180201120549.0
008 000214s2000 xx a 00 eng
010 |a 00037459 
015 |a bA0Z3376 
020 |a 0198297785 
089 |a 659.285 
245 0 4 |a The Expressive organization :  |b linking identity, reputation, and the corporate brand. 
260 |a Oxford :  |b Oxford University Press,  |c 2000. 
300 |a xv, 292 p. :  |b ill. (cased) ;  |c 25 cm. 
650 0 0 |a Brand name products  |x Marketing 
650 0 0 |a Corporations  |x Public relations 
650 0 0 |a Corporate image 
650 0 0 |a Business communication 
700 1 |a Schultz, Majken 
700 1 |a Hatch, Mary Jo 
700 1 |a Holten Larsen, Mogens 
952 |0 0  |1 0  |4 0  |6 659_285000000000000_EXP  |7 0  |9 614925  |a PILKINGTON  |b PILKINGTON  |c MAIN  |d 2000-11-16  |g 11.69  |l 28  |o 659.285/EXP  |p 0402382757  |r 2016-12-07 00:00:00  |w 2018-02-01  |y LONG 
999 |c 378483  |d 378483 

Similar Items