Marketing strategy / Paul Fifield.

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Bibliographic Details
Main Author: Fifield, Paul
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: Oxford : Butterworth-Heinemann, 1998
Edition:2nd ed.
Series:The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
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Pilkington Library - Pilkington Main Collection

Call Number: 658.8/FIF
Copy [0402297601] Available
Copy [040229761X] Available