Marketing strategy / Paul Fifield.

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Bibliographic Details
Main Author: Fifield, Paul
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 1998
Edition:2nd ed.
Series:The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
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Description
Item Description:Published in association with the Chartered Institute of Marketing
Physical Description:xxxvii,308p : ill (pbk) ; 24cm
Bibliography:Includes bibliographical references and index
ISBN:0750632844