The international marketing of travel and tourism : a strategic approach / François Vellas and Lionel Bécherel. a strategic approach /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Basingstoke :
Macmillan,
1999.
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100 | 1 | |a Vellas, François | |
245 | 1 | 4 | |a The international marketing of travel and tourism : |b a strategic approach / |c François Vellas and Lionel Bécherel. |
260 | |a Basingstoke : |b Macmillan, |c 1999. | ||
300 | |a xxi,329p. : |b ill. (cased) ; |c 25cm. | ||
650 | 0 | 0 | |a Tourism |x Management |
650 | 0 | 0 | |a Tourism |x Marketing |
700 | 1 | |a Bécherel, Lionel | |
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