Managing services marketing : text and readings.

Managing services marketing : text and readings. text and readings.

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Bibliographic Details
Main Author: Bateson, John E. G.
Other Authors: Hoffman, K. Douglas
Format: Book
Language:English
Published: Fort Worth, Tex. : Dryden Press, c1999
Edition:4th ed /
Subjects:
Service industries > Marketing
Service industries > Management
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