Managing services marketing : text and readings. text and readings.
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Format: | Book |
Language: | English |
Published: |
Fort Worth, Tex. :
Dryden Press,
c1999
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Edition: | 4th ed / |
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005 | 20180201120305.0 | ||
008 | 990312s1999----us------W----00-----eng-- | ||
015 | |a b9923029 | ||
020 | |a 0030225191 | ||
089 | |a 658.8093317 | ||
100 | 1 | |a Bateson, John E. G. | |
245 | 0 | 0 | |a Managing services marketing : |b text and readings. |
250 | |a 4th ed / |b John E.G. Bateson, K. Douglas Hoffman. | ||
260 | |a Fort Worth, Tex. : |b Dryden Press, |c c1999 | ||
300 | |a xxvi,471p : |b ill ; |c 29cm | ||
500 | |a Previous ed.: 1995 | ||
504 | |a Includes bibliographical references and index | ||
650 | 0 | 0 | |a Service industries |x Marketing |
650 | 0 | 0 | |a Service industries |x Management |
700 | 1 | |a Hoffman, K. Douglas | |
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