Marketing management : text and cases / Michael R. Czinkota, Masaaki Kotabe, David Mercer. text and cases /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. ; Oxford :
Blackwell Business,
1997
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/CZI |
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| Copy [0402101340] | Available |