Consumer behavior and managerial decision making / Frank R. Kardes ; Joel Steckel, consulting editor.

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Bibliographic Details
Main Author: Kardes, Frank R.
Other Authors: Steckel, Joel H.
Format: Book
Language:English
Published: Reading, Mass. ; Harlow : Addison-Wesley, c1999
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.834/KAR
Copy [0402107527] Available