Global marketing management / [edited by] John A. Quelch, Christopher A. Bartlett.
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass ; Harlow :
Addison-Wesley,
c1999
|
| Edition: | 4th ed.. |
| Subjects: | |
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| 005 | 20180824163659.0 | ||
| 008 | 990412s1999----ma-abc--Wa---00-----eng-- | ||
| 015 | |a b9928850 | ||
| 020 | |a 0201350629 | ||
| 089 | |a 658.8 | ||
| 245 | 0 | 0 | |a Global marketing management / |c [edited by] John A. Quelch, Christopher A. Bartlett. |
| 250 | |a 4th ed.. | ||
| 260 | |a Reading, Mass ; |a Harlow : |b Addison-Wesley, |c c1999 | ||
| 300 | |a viii, 703 p : |b ill., maps, ports ; |c 24 cm | ||
| 500 | |a previous ed.: 1995 | ||
| 504 | |a Includes bibliographical references | ||
| 650 | 0 | 0 | |a Export marketing |x Management |
| 650 | 0 | 0 | |a Export marketing |x Management |v Case studies |
| 700 | 1 | |a Quelch, John A. | |
| 700 | 1 | |a Bartlett, Christopher A., |d 1943- | |
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