Global marketing management / [edited by] John A. Quelch, Christopher A. Bartlett.
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass ; Harlow :
Addison-Wesley,
c1999
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| Edition: | 4th ed.. |
| Subjects: | |
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| Item Description: | previous ed.: 1995 |
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| Physical Description: | viii, 703 p : ill., maps, ports ; 24 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 0201350629 |