Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson. J. Paul Peter, Jerry C. Olson.
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Main Author: | Peter, J. Paul |
---|---|
Other Authors: | Olson, Jerry C (Jerry Corrie), 1944- |
Format: | Book |
Language: | English |
Published: |
Boston, Mass :
Irwin/McGraw-Hill,
1998
|
Edition: | 5th ed. |
Series: | The Irwin/McGraw-Hill series in marketing
|
Subjects: | |
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