Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson. J. Paul Peter, Jerry C. Olson.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass :
Irwin/McGraw-Hill,
1998
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| Edition: | 5th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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| 100 | 1 | |a Peter, J. Paul | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy : |b J. Paul Peter, Jerry C. Olson. |
| 250 | |a 5th ed. | ||
| 260 | |a Boston, Mass : |b Irwin/McGraw-Hill, |c 1998 | ||
| 300 | |a p. cm | ||
| 490 | 4 | |a The Irwin/McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and indexes | ||
| 650 | 0 | 0 | |a Consumer behavior |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | |a Olson, Jerry C |q (Jerry Corrie), |d 1944- | |
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