Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson. J. Paul Peter, Jerry C. Olson.
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Boston, Mass :
Irwin/McGraw-Hill,
1998
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Edition: | 5th ed. |
Series: | The Irwin/McGraw-Hill series in marketing
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Subjects: | |
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Physical Description: | p. cm |
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Bibliography: | Includes bibliographical references and indexes |
ISBN: | 0256261903 |