APA Edition Citation

Peter, J. P., & Olson, J. C. (1998). Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson: J. Paul Peter, Jerry C. Olson (5th ed.). Irwin/McGraw-Hill.

Chicago Edition Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy : J. Paul Peter, Jerry C. Olson: J. Paul Peter, Jerry C. Olson. 5th ed. Boston, Mass: Irwin/McGraw-Hill, 1998.

MLA Edition Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy : J. Paul Peter, Jerry C. Olson: J. Paul Peter, Jerry C. Olson. 5th ed. Irwin/McGraw-Hill, 1998.