McKenna, R. (1997). Real time : preparing for the age of the never satisfied customer / Regis McKenna: Preparing for the age of the never satisfied customer. Harvard Business School.
Chicago Edition CitationMcKenna, Regis. Real Time : Preparing for the Age of the Never Satisfied Customer / Regis McKenna: Preparing for the Age of the Never Satisfied Customer. Boston, Mass.: Harvard Business School, 1997.
MLA Edition CitationMcKenna, Regis. Real Time : Preparing for the Age of the Never Satisfied Customer / Regis McKenna: Preparing for the Age of the Never Satisfied Customer. Harvard Business School, 1997.
Warning: These citations may not always be 100% accurate.