Cooper, R. G. (1998). Product leadership : creating and launching superior new products: Creating and launching superior new products. Perseus.
Chicago Edition CitationCooper, Robert G. Product Leadership : Creating and Launching Superior New Products: Creating and Launching Superior New Products. Oxford: Perseus, 1998.
MLA Edition CitationCooper, Robert G. Product Leadership : Creating and Launching Superior New Products: Creating and Launching Superior New Products. Perseus, 1998.
Warning: These citations may not always be 100% accurate.