APA Edition Citation

Cooper, R. G. (1998). Product leadership : creating and launching superior new products: Creating and launching superior new products. Perseus.

Chicago Edition Citation

Cooper, Robert G. Product Leadership : Creating and Launching Superior New Products: Creating and Launching Superior New Products. Oxford: Perseus, 1998.

MLA Edition Citation

Cooper, Robert G. Product Leadership : Creating and Launching Superior New Products: Creating and Launching Superior New Products. Perseus, 1998.

Warning: These citations may not always be 100% accurate.