APA Edition Citation

Bearden, W. O., & Netemeyer, R. G. (1999). Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer: Multi-item measures for marketing and consumer behavior research (2nd ed.). Sage Publications.

Chicago Edition Citation

Bearden, William O., and Richard G. Netemeyer. Handbook of Marketing Scales : Multi-item Measures for Marketing and Consumer Behavior Research / William O. Bearden, Richard G. Netemeyer: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Thousand Oaks, Calif. ; London: Sage Publications, 1999.

MLA Edition Citation

Bearden, William O., and Richard G. Netemeyer. Handbook of Marketing Scales : Multi-item Measures for Marketing and Consumer Behavior Research / William O. Bearden, Richard G. Netemeyer: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Sage Publications, 1999.