Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. understanding cultural paradoxes /

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Bibliographic Details
Main Author: Mooij, Marieke K. de, 1943-
Format: Book
Language:English
Published: Thousand Oaks, Calif ; London : Sage, c1998
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100 1 |a Mooij, Marieke K. de,  |d 1943- 
245 0 0 |a Global marketing and advertising :  |b understanding cultural paradoxes /  |c Marieke de Mooij. 
260 |a Thousand Oaks, Calif ;  |a London :  |b Sage,  |c c1998 
300 |a xx, 316 p :  |b ill., ports ;  |c 23 cm 
504 |a Includes bibliographical references and index 
650 0 0 |a Target marketing  |x Cross-cultural studies 
650 0 0 |a Advertising  |x Cross-cultural studies 
650 0 0 |a Consumer behavior  |x Cross-cultural studies 
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