Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. understanding cultural paradoxes /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Thousand Oaks, Calif ; London :
Sage,
c1998
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005 | 20201110110737.0 | ||
008 | 971103s1998----en------Wa---00-----eng-- | ||
020 | |a 0803959699 | ||
082 | 0 | 4 | |a Y658.802 |
089 | |a 658.8 | ||
100 | 1 | |a Mooij, Marieke K. de, |d 1943- | |
245 | 0 | 0 | |a Global marketing and advertising : |b understanding cultural paradoxes / |c Marieke de Mooij. |
260 | |a Thousand Oaks, Calif ; |a London : |b Sage, |c c1998 | ||
300 | |a xx, 316 p : |b ill., ports ; |c 23 cm | ||
504 | |a Includes bibliographical references and index | ||
650 | 0 | 0 | |a Target marketing |x Cross-cultural studies |
650 | 0 | 0 | |a Advertising |x Cross-cultural studies |
650 | 0 | 0 | |a Consumer behavior |x Cross-cultural studies |
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