Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. understanding cultural paradoxes /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif ; London :
Sage,
c1998
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| Subjects: | |
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| Physical Description: | xx, 316 p : ill., ports ; 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0803959699 |