How advertising works : the role of research / edited by John Philip Jones.

How advertising works : the role of research / edited by John Philip Jones. the role of research /

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Bibliographic Details
Other Authors: Jones, John Philip
Format: Book
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, 1998.
Subjects:
Advertising > Research
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260 |a Thousand Oaks, Calif. ;  |a London :  |b SAGE,  |c 1998. 
300 |a 484p. ;  |c 23cm. 
504 |a Includes bibliographical references and index 
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