How advertising works : the role of research / edited by John Philip Jones.

How advertising works : the role of research / edited by John Philip Jones. the role of research /

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Bibliographic Details
Other Authors: Jones, John Philip
Format: Book
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, 1998.
Subjects:
Advertising > Research
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Description
Physical Description:484p. ; 23cm.
Bibliography:Includes bibliographical references and index
ISBN:0761912401
076191241X

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