APA Edition Citation

Jones, J. P. (1998). How advertising works : the role of research / edited by John Philip Jones: The role of research. SAGE.

Chicago Edition Citation

Jones, John Philip. How Advertising Works : The Role of Research / Edited by John Philip Jones: The Role of Research. Thousand Oaks, Calif. ; London: SAGE, 1998.

MLA Edition Citation

Jones, John Philip. How Advertising Works : The Role of Research / Edited by John Philip Jones: The Role of Research. SAGE, 1998.