Buzzell, R. D., & Cox, D. F. (1969). Marketing research and information systems : texts and cases / by R.D. Buzzell and D.F. Cox: Texts and cases. McGraw-Hill.
Chicago Edition CitationBuzzell, R. D., and D. F. Cox. Marketing Research and Information Systems : Texts and Cases / by R.D. Buzzell and D.F. Cox: Texts and Cases. McGraw-Hill, 1969.
MLA Edition CitationBuzzell, R. D., and D. F. Cox. Marketing Research and Information Systems : Texts and Cases / by R.D. Buzzell and D.F. Cox: Texts and Cases. McGraw-Hill, 1969.
Warning: These citations may not always be 100% accurate.